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How does physical retail tackle the “technology” question when it comes to improving customer experience?

by Anaïs Veerapatren | May 20, 2021 | Articles, Trends

Quoting Eric Ries, entrepreneur and author of The Lean Startup, “success is not delivering a feature, it is learning how to solve the customer’s problem”. It would be legitimate to think that with the advent of the digital age, retailers found a wide playground to...

Is Social Media really as important as we think it is for retailers and brands?

by Anaïs Veerapatren | Feb 8, 2021 | Articles

According to some, the social media craze will eventually come to an end whereas for others, it is simply impossible to imagine a life without it. Irrespective the side onto which you are though, the impact of social media on every aspect of our lives is...

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  • How does physical retail tackle the “technology” question when it comes to improving customer experience?
  • The pandemic has made digital pervasive
  • In France, the preferred channel is brick-and-mortar shops
  • Is Social Media really as important as we think it is for retailers and brands?
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