by Anaïs Veerapatren | May 20, 2021 | Articles, Trends
Quoting Eric Ries, entrepreneur and author of The Lean Startup, “success is not delivering a feature, it is learning how to solve the customer’s problem”. It would be legitimate to think that with the advent of the digital age, retailers found a wide playground to...
by proximis | Feb 9, 2021 | Trends
Details: One effect of the pandemic that has hit the world in 2020 & 2021 is an increased reliance on digital channels, in terms of communication, work, commerce and more. McKinsey estimates that companies have accelerated the digitisation of supply chains and...
by proximis | Feb 9, 2021 | Trends
Details: The physical point of sale is not dead . This is the observation made by Samsung in its 3rd Smart Retail barometer. The results confirm the trend observed in the previous edition: physical commerce remains the preferred channel for the French. Thus, 50% of...
by proximis | Feb 8, 2021 | Trends
Details: For the NRF, IBM has just unveiled a study on the behavior of generation Z according to which 98% of Generation Z Shop in Stores. Generation Z, which includes young people aged 13 to 21, obviously makes full use of the web. Thus, 74% claim to spend their free...
