The pandemic has made digital pervasive

Details: One effect of the pandemic that has hit the world in 2020 & 2021 is an increased reliance on digital channels, in terms of communication, work, commerce and more.  McKinsey estimates that companies have accelerated the digitisation of supply chains and...

In France, the preferred channel is brick-and-mortar shops

Details: The physical point of sale is not dead . This is the observation made by Samsung in its 3rd Smart Retail barometer. The results confirm the trend observed in the previous edition: physical commerce remains the preferred channel for the French. Thus, 50% of...

The newest generation is all about Stores

Details: For the NRF, IBM has just unveiled a study on the behavior of generation Z according to which 98% of Generation Z Shop in Stores. Generation Z, which includes young people aged 13 to 21, obviously makes full use of the web. Thus, 74% claim to spend their free...