In France, the preferred channel is brick-and-mortar shops

Details: The physical point of sale is not dead . This is the observation made by Samsung in its 3rd Smart Retail barometer. The results confirm the trend observed in the previous edition: physical commerce remains the preferred channel for the French. Thus, 50% of consumers go directly to the store when they have a purchase to make, ie 4 points more than in 2018. “Among respondents, only 23% say they have started their online shopping journey (- 10 points vs 2018) while 47% of brands think that it is the second lever to bring [customers] to the store ”, details the barometer.

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