The newest generation is all about Stores

Details: For the NRF, IBM has just unveiled a study on the behavior of generation Z according to which 98% of Generation Z Shop in Stores. Generation Z, which includes young people aged 13 to 21, obviously makes full use of the web. Thus, 74% claim to spend their free time on the web, spending for 25% of them 5 hours on their smartphone per day.,25297